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Mechanisms of Rumour Spreading

When thinking about online fake news and conspiracy theories, we tend to focus on the content. However, the social relationships we make through information sharing are equally important. We repeat and share certain content in order to feel part of a community or, on the contrary, to assert our uniqueness. The creators of fake news know this very well and they masterfully exploit our desire to belong and to be unique.

A Lesson from the Cold War

Russia’s Twitter Propaganda