Because of the spread of the internet, and social media in particular, many phenomena known for centuries have acquired a new dimension. This is also true for disinformation and the dissemination of fake news. It must be remembered, however, that disputes about the past are natural and need not be related to the use of such manipulation techniques.
When thinking about online fake news and conspiracy theories, we tend to focus on the content. However, the social relationships we make through information sharing are equally important. We repeat and share certain content in order to feel part of a community or, on the contrary, to assert our uniqueness. The creators of fake news know this very well and they masterfully exploit our desire to belong and to be unique.